7. Facebook Marketplace
Facebook Marketplace connects sellers to a local audience within the Facebook network, making it ideal for people who want to test products or focus on local sales. Local delivery and cash on delivery deals remain free – they are only shipped, checkout-based orders that Meta takes a cut of.
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Positives: free to list items for local sales, access to a large built-in audience, large customer reach via messages and groups
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Disadvantages: there is no platform cash register for local transactions (sellers take care of payment and logistics themselves); where checkout is available (US only), Meta a 10% sales charges for shipped orders
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Integration with Printful: Facebook Marketplace does not integrate directly with Printso you have to manage the execution manually
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Best for: local sellers, side hustlers, or companies that test products before expanding to larger, more global platforms
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Costs: no listing fees for local products; Charges may apply if checkout/shipping is supported
8. Rakuten
Source: Rakuten
Rakuten is Japan’s largest and most popular marketplace, with a growing international presence.
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Pros: strong customer loyalty programs and access to the Japanese market
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Disadvantages: complex onboarding and compensation structure, especially for international sellers
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Integration with Printful: no native Printful integration
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Costs: monthly costs plus commission (details vary by program or service partner and category)
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Best for: sellers who focus on the Japanese market
9. New egg
Source: Newegg
Newegg specializes in electronics and technical accessories. It is a niche marketplace with a reputation for quality and technical expertise.
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Pros: strong tech-focused audience, robust product listings
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Disadvantages: smaller audience than on platforms like Amazon, and a lengthy approval process
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Integration with Printful: no native Printful integration
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Costs: referral fee category of 8%-12%
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Best for: sellers of technical accessories
10. Bonanza
Source: Bonanza
Bonanza is a smaller marketplace that offers a simple, seller-friendly experience. The range includes clothing, home decor, gardening and collectibles.
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Pros: simple import tools and integration with eBay And Amazon; flexible setup
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Disadvantages: smaller audience and less brand recognition; higher fees
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Integration with Printful: there is no native Printful integration with Bonanza
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Costs: Final value compensation from 11%+ Transaction fee of $0.25 for non-members (rates vary by plan and advertising options); no listing costs for smaller stocks (up to 50 active articles)
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Best for: sellers with niche or unusual inventory who are looking for less competition than the larger marketplaces
11. Poshmark
Source: Posmark
Poshmark is a social commerce platform focused on fashion and home decor. It allows sellers to create their own virtual closet and connect directly with buyers through social features.
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Pros: strong community, social selling features and a mobile-friendly site ideal for fashion brands
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Disadvantages: high costs, limited product categories
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Integration with Printful: Poshmark does not integrate with Printful, so you will need to pre-order inventory or manually place marketplace orders in your Printful account
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Costs: $2.95 on sales less than $15; 20% on the sale of $15 or more
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Best for: fashion sellers looking to leverage social commerce and connect with a highly engaged community
12. Walmart Marketplace
Source: Walmart Marketplace
Walmart Marketplace provides access to millions of US shoppers and is expanding rapidly.
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Pros: low costs compared to Amazon, a large customer base and an established reputation
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Disadvantages: strict quality standards and product requirements, and complicated design; certain programs such as Preorder and Collectibles are available by invitation only
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Integration with Printful: Printful’s Walmart integration was discontinued in August 2025.
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Costs: referral fee of 5%-20% depending on category + standard fulfillment costs from $3.45 for items weighing less than 1 pound
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Best for: sellers who offer affordable mass-produced products to buyers looking for good deals
13. Goal Plus
Source: Target Plus
Target Plus is an invitation-only marketplace, giving approved sellers a direct connection to Target’s vast community of shoppers. Interested sellers may submit a request for consideration, although acceptance is not guaranteed.
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Pros: high-quality traffic and access to a premium customer base
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Disadvantages: invitation only, and more competitive with fewer salespeople
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Integration with Printful: no native Printful integration
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Costs: no listing fees; commission rates vary by category – around 5%-15% of the sales price
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Best for: established sellers looking for premium exposure
Choosing the right marketplace
When choosing a marketplace for your POD business, weigh your product type, target audience, and business goals. The best marketplace for you isn’t necessarily the largest; it’s the marketplace where your buyers are already located.
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For custom or artistic products: Etsy or TikTok store are great options because they focus on creative and personalized products
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For technical accessories: New egg or Amazonbecause they target technology enthusiasts
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For fashion: Depop And eBay offer strong fashion communities that connect with POD merchants in this niche
How to create an online store with Printful and connect it to a marketplace
Printful offers an efficient solution to streamline market operations. Here’s how to start selling your print-on-demand products:
1. Create a Printful account
Sign up for a Printful account if you don’t already have one. Printful is a free member and offers an easy-to-use platform for designing and selling your products.
2. Choose your marketplace
Decide where you want to start selling. Platforms such as Etsy, Amazon, eBay, And TikTok store are great options for POD sellers. Think about your product type and target audience. For example, Etsy sellers focus on creative, personalized items, while Amazon is perfect for reaching a huge global customer base.
3. Set up shop
Once you select a marketplace, follow the platform’s guidelines to set up your account and storefront. Printful allows you to integrate seamlessly with most major marketplaces like Etsy and Amazon, meaning you can manage everything in one place.
4. Connect Printful to your marketplace
Go to Printable dashboard > Shops > Choose platform. Choose your marketplace from the list and follow the prompts to connect your store.
5. Create your designs
Use Printful’s Design Maker to create custom products that reflect your brand, such as apparel, mugs, and posters. Once your designs are ready, upload them to your connected marketplace.
6. Sync products
Once your products are created, sync them to your marketplace store. Printful takes care of printing and shipping when an order is placed, so you can focus on marketing and growing your business.
7. Promote your store
Start promoting your online store using social media, email marketing and influencer partnerships to drive traffic and boost sales – a key factor for long-term success. As your brand grows, you’ll gain valuable insights into your customers’ preferences and optimize your product offering.
2026 Global Market Overview
Here’s a look at what’s to come and the top trends in e-commerce 2026:
Global growth of e-commerce
Online shopping is increasingly claiming a larger share of the retail sector. In 2026, 21.8% of retail purchases are made online, a share that is expected to rise 22.6% Through 2027. Global e-commerce sales are expected to increase $7.4 trillion this year, made possible by 2.86 billion online shoppers worldwide, a 3.3% jump from the year before.
Social commerce
Platforms such as TikTok store gaining ground, and on 2026, social commerce is expected to represent 22.4% of global online sales. This makes platforms that enable direct selling through social media more important than ever to reach consumers looking for trendy products on the go.
Mobile-first
75% of e-commerce sales now take place on mobile devices. Mobile-optimized storefronts are a no-brainer: marketplaces are focused on capturing shoppers’ attention and making it easy for consumers to shop on their phones.
AI in marketplaces
Artificial intelligence is having more influence on shopping than ever before. It helps marketplaces improve customer experiences, manage inventory, and provide personalized product recommendations that help shoppers find what they want faster.
Adoption is happening quickly. Just now 1% of e-commerce companies use AI agents today, but this number is expected to increase 33% Through 2028.
Companies also see the benefits of it 93% Calling AI agents a competitive advantage. That’s most important with suggestive selling, which is already an incentive 10%-30% of retailers’ sales and is likely to grow with agentic trading tools.
Conclusion
With the right marketplace, you can grow your POD business quickly 2026. Be that as it may Amazon because of its huge customer base, Etsy for his creative audience, or TikTok store due to its viral reach, there is a suitable solution for every seller. Couple that with Printful’s integrations, and you can manage your store and automate fulfillment without a lot of extra hassle.
Explore these marketplaces and choose the one that suits your product, target group and goals.
