When it comes to social media marketing, you could forget about Pinterest.
After all, there is a lot more noise surrounding Instagram, Facebook, TikTok and even LinkedIn.
But more noise also means more competition, and for that reason it might be worth considering Pinterest as part of your social media strategy.
Here we explain how Pinterest can increase your brand’s sales in 2025 and offer insight into another way to get your brand name out there.
Key insights
- Be Shiny – Pinterest is ultimately a visual board, so your images need to be eye-catching and engaging!
- Make shopping on Pinterest as easy as clicking “BUY NOW” – add quick links to your products.
- Pinterest may be a visual platform, but SEO is also incredibly important – put as much effort into your keywords as you do your images.
Ways Pinterest can increase your brand’s sales
Compared to other, more popular platforms like Instagram or LinkedIn, Pinterest is often overlooked for business reasons.
However, there are many ways Pinterest can help increase brand sales. Here are some of my favorites.
1. Make locking pins
Like any social media content, it needs to be engaging. Sometimes when it comes to content marketing, brands get caught up in the belief that simply checking it off their to-do list is enough. In reality, one well-thought-out, engaging Pin is worth more to your brand than 100 boring, uninspiring Pins.
To create the most engaging Pins, use a layered approach of well-planned topics, visual appeal, and optimization for discovery. Opt for clear and high-resolution images, ideally with vibrant colors that captivate the user as they scroll.
2. Get your SEO strategy straight
Although Pinterest is an image-based social media platform, it also requires a certain level of SEO to really gain traction. This means writing descriptive titles that include relevant keywords for searchability and also adding informative descriptions with relevant hashtags.
Not only does this help with SEO, but it also provides much-needed context and allows Pinterest to categorize your content accordingly to ensure your audience sees it.
3. Use rich pins
Rich Pins automatically sync important information about your brand to your Pin, including additional information that potential customers may need to convert.
For example, if you used a product pin, you can provide your audience with information about availability, pricing, and purchase locations, which greatly increases the likelihood that these pins will drive sales by reducing potential barriers to purchase.
To implement a Rich Pin, you need to make sure everything on your site is ready to use and meets Pinterest’s specifications. Otherwise, the information may not be transmitted correctly. You can find these specifications Here.
Once your brand is approved for Rich Pins, your site’s content will automatically sync, making it easy to create great Pins and help your audience understand your brand’s positioning.
4. Run Pinterest ads
Another option available to you is to run ads, similar to what you can do on other social media platforms. For brands without a large social presence, the paid advertising approach can be a great way to increase online presence and drive more traffic to your website.
Pinterest Ads (also known as Promoted Pins) ensure your content reaches a wider audience while staying within your target audience thanks to the filters in the setup process.
As you may have already guessed, this approach comes with a financial cost. I therefore recommend testing the content organically first, familiarizing yourself with the platform and finding out what resonates with your brand’s target group.
This way, you can ensure that if you choose a paid approach, you can be confident that you are promoting the right content to maximize exposure and interactions.
5. Get involved at every opportunity
There is no such thing as too much commitment to new brands and startups!
It’s a theme we’ve seen time and time again in several successful startup stories. Brands that launch successfully don’t have an audience that falls into their laps. Instead, they spend hours replying to comments, direct messaging potential customers, and building a highly loyal community.
This approach can be used on any social media platform and is extremely effective on Pinterest. Brands have built entire businesses out of their Pinterest audiences, and one of the biggest benefits is the loyalty of platform users to brands that take time to engage. Use this to your advantage.
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FAQs
What type of content should I post on Pinterest?
Use vertical images (2:3 aspect ratio) that are visually appealing. Or try step-by-step instructions or infographics that add value.
How can I optimize my Pins for search?
Include relevant keywords in your pin descriptions, titles, and board names. Think about what your target audience might be looking for.
How often should I post on Pinterest?
Consistency is key on Pinterest! Ideally, aim to post 5-10 new pins per week to maintain visibility and engagement. However, it is important to focus on quality rather than quantity.
